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When art becomes compliance, it is the death of creativity
Critique and heckling are not the same. The former deserves space, the latter deserves reprimand.
riju samanta
Aug 293 min read


To Rotate Your Phone Or Not?
This is the great tragedy of horizontal content on vertical platforms. The filmmaker wants grandeur. The platform rewards laziness.
riju samanta
Aug 272 min read


Bollywood's Obsession with the Hustle Culture
In this race to the bottom, the question is: can we really end this loop of exploitation dressed up as hustle?
riju samanta
Aug 73 min read


Mango is not a just a fruit. It’s a cult. A seasonal obsession that India markets better than any luxury brand.
Together, they prove that in India, even fruit names are folklore. And if you ask me, that’s the juiciest story of all.
riju samanta
Jun 153 min read


Lux Inferno Commercial — Cinematography Breakdown in Frost and Fire
Every challenge we faced on this film — from the low ceilings to the flying muffler — became part of its language.
riju samanta
Feb 14, 20248 min read


How the EL Zone System is helping digital cinematography !!
We came across this technology through a very informative interview published by Cinematographer Shane Hurlbet, in his channel, The Inner Circle podcast. In this video (link provided below) Ed Lachman brilliantly explains his journey and objective behind the development of the EL Zone System. As cinematographers, we are trained to measure light in f-stops.
riju samanta
Sep 11, 20232 min read


Anamorphic lenses and full frame imaging; the maths and science involved, and how it impacts aspect…
Anamorphic and Cinemascope are loosely used to be synonyms at times. My effort here is to make better sense of these concepts in the context of the new age digital cinematography. The approach is to explain what each of these terms mean and the maths involved, so that the differences if any, will show upContinue reading “Anamorphic lenses and full frame imaging; the maths and science involved, and how it impacts aspect…”
riju samanta
Sep 7, 20234 min read


The Confluence of Life : AI Imagery
I explore the fascinating contrast between the fishermen community and the bustling city dwellers engaged in blue-collar jobs. These diverse worlds, seemingly distinct, intertwine harmoniously within a vibrant social marketplace, with the sea acting as the lifeblood of their intertwined economies. In the bustling city, where shadows intertwine with the echoes of life, lies aContinue reading “The Confluence of Life : AI Imagery”
riju samanta
Jun 2, 20232 min read


A walkthrough the sets of Dulux Paints TVC | Ishaan Khattar | Dibakar Banerjee
Additional Cinematography: Riju Samanta Originally posted by What’s The Fuss?https://www.instagram.com/p/Cs2tNdlpkJV/?utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA== 🎥 sun, rain, storm, action!! 🌧️⛈️☀️ Taking you behind the scenes of another ad film for Dulux Paints, exploring the craft of cinematography and the challenges we faced while capturing three intense situations: rain, storms and scorching heat. 🎬 Directed by the master #DibakarBanerjee andContinue reading “A
riju samanta
Jun 2, 20231 min read


WICA Interview
Published on 28th March 2023 Link to the Webpage: http://www.wica.in/riju-samanta-in-conversation-with-a-cinematographer/ #CinematographerInterview #WICAExclusive #VisualStorytelling #CinematicArtistry #FilmmakersInsights #BehindTheLens #CinematographyMasterclass #CreativeProcess #FilmIndustry #CinematicExcellence #Inspiration #FilmCollaboration #Filmography #CinematographyTechniques #FilmmakingJourney #ArtOfLighting #CameraAngles #FilmCrew #CinematographyTips #FilmSchool #In
riju samanta
Jun 1, 20231 min read


Solitude and Serenity: Exploring an AI-Generated Beachscape
Solitude and Serenity: Exploring an AI-Generated Beachscape Originally posted by @rijusamantaSee post here: http://www.instagram.com/p/CsamVGipNa1/?utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA== Introduction: In today’s digital age, the world of artificial intelligence continues to push the boundaries of creativity and imagination. As an aspiring artist and an enthusiast of technology, I recently embarked on an exciting journey to create a series of AI-generatedContinue
riju samanta
Jun 1, 20232 min read


About Anamorphic lenses used with full frame cameras; its impact on aspect ratio and how…
Evolution of Cinema: After the World War II, Hollywood studios faced an alarming decline in cinema attendance. Among other factors, the rise of the television was posing to be a major threat. Television sets had become more and more popular and people could bring their entertainment home. This compelled the production studios to think ofContinue reading “About Anamorphic lenses used with full frame cameras; its impact on aspect ratio and how…”
riju samanta
Sep 22, 20226 min read


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